Wednesday, July 18, 2012

Vertamae


June 18, 2011

BY ADAM PARKER
aparker@postandcourier.com

Standing at the window of her bungalow not far from where the Coosawhatchie drains into the Broad River, Vertamae Smart-Grosvenor contemplates the marsh.
Across the way is Beaufort County. Today, Interstate 95 takes travelers north, but in slavery days, blacks only had the Underground Railroad.
Grosvenor, who lives on a former rice plantation on a spit of land called Palm Key in Jasper County, looks out across the marsh and talks about the workers who, she imagines, once threw down their rice threshers in exhaustion and disgust, escaping their fate with nothing but the tattered clothes on their backs, wading through the creek beds, hiding in the tall grass and praying that some friendly soul would lead them north. Grosvenor contemplates the spirits of those slaves lingering in the marsh and the path they forged to a better life.
The past is present. The present is ancient. Nothing is new, everything is new.

* * *

When she was born at home in Fairfax, S.C, she weighed three pounds and was called Verta Mae Smart. She was a twin, smaller than her brother, but strong. Her parents, Frank and Clara Smart, placed her in a shoebox and kept her by the oven. She survived. Her brother did not.
But there was no proof of her birth.
Years later, when she returned to South Carolina and wanted to renew her passport, she contacted the authorities to request a copy of her birth certificate.
“I’m sorry, we have no one with that name on record,” the clerk told her.
“You mean I don’t exist?” she said.
She does not know her age with certainty. “It depends on how old I feel when I get up,” she says. She knows only the month and day she entered the world: April 4. Ask her for her proper name, she will cite several. Virter. Verta Kali Smart. Mae. Verta Mae. Vertamae. Space Goddess. Obedella.

* * *

When she was around 8 years old, her family migrated north, taking their Geechee ways with them. Verta Smart came of age in Philadelphia.
Tall and skinny and interested in the theater, she was teased by the other children. She slouched. She mused about being weird and unwanted.
As a teenager, she would hang out at a coffee shop. Someone told her to check out a young woman playing music at a hotel across the street. Nina Simone, not yet famous, was performing at various venues in Philadelphia after the Curtis Institute of Music declined to admit her. She and Simone became friends. Many years later, on July 26, 2003, three months after the famed troubadour died, Smart offered a tribute at the memorial service in New York City.
At 18, she read about the Beat Generation, about their nonconformist ways, love of literature and determination to explore the world. If she were a “bohemian,” she would be accepted, she thought.
So she took a boat to Europe, alone, uncertain what she would find.

* * *

In Paris, the Beats were finding a freedom of the mind they were missing in the U.S. Smart, too, wanted freedom.
“I thought it was a good way to escape,” she says.
She found the Beat Hotel on the Left Bank. She found a colony of expat artists and writers — the Scottish folk singer Alex Campbell, the American writer Jonathan Kozol, the French painter Lucien Fleury. She would marry one of them, the artist Robert Grosvenor.
Photographer Harold Chapman was staying at the rundown hotel at No. 9 Rue Git-le-Coeur. During the late 1950s and early 1960s, he took pictures of “Verta Kali Smart” and the others, including Allen Ginsberg and Peter Orlovsky, William Burroughs and Gregory Corso.
In Paris, she began to write. She made her own clothes. She prepared simple, delicious meals based on the heritage she kept safe within her.
She found herself.
“I grew taller there,” she has said. “My mama measured me. You know, I had grown two inches and I didn’t even feel like a misfit.”

* * *

After a couple of years, she returned to the U.S. and settled in New York City. Daughter Kali was born in 1962; three years later Chandra arrived. During this period, she and her husband split.
The 1960s was a heady time for Grosvenor. She had studied acting at the Hedgerow Theatre in Philadelphia under Jasper Deeter and now, in New York, was finding opportunities to apply her skills. She became active in the theater, and even made it to Broadway. She played Big Pearl in a production of “Mandingo,” a play that ran for just eight performances before closing.
In 1966, Louis Gossett secured a grant from the Office of Equal Opportunity, and a group of actors, including Grosvenor, mounted a series of improvisations in Tompkins Square. Her two daughters, Kali and Chandra ran around the neighborhood rounding up the spectators.
She frequented the jazz clubs. She brushed up on the Black Power movement. She organized dinner parties. She threw a fundraiser fish-fry for the Student Nonviolent Coordinating Committee in its waning years.

* * *

She was a Space Goddess in Sun Ra’s Solar Myth Science Arkestra for about three years. She designed the clothes, danced and sang. She read his poetry as the cosmic philosopher played free improvisation. When the band went to the south of France for a jazz festival, it drew attention.
“Where did you find these people?” someone asked Sun Ra.
“I just thought them up,” he replied.
She met and married the artist Elsworth Ausby, but the marriage only lasted a few years. She met the Bahamian-American actor Calvin Lockhart. He was handsome, sociable, tempermental.
He took Grosvenor to meet Muhammad Ali at the boxer’s Deer Lake training camp in Pennsylvania. He took her to England so he might appear respectable before the Royal Shakespeare Company, which wanted him to become the first black actor-in-residence.
When Kali was 5, she started writing poems. Three years later, photographer Joan Halifax decided the poems should be paired with pictures and published. In 1970, Doubleday agreed. Kali’s book led the publisher to her mother’s work, and that same year, “Vibration Cooking” was released. It made Grosvenor famous.

* * *

By the early 1980s, she was living in Washington, D.C., and contributing stories and commentary to National Public Radio. She reported on the threatened Gullah-Geechee communities of the South Carolina and Georgia Sea Islands as only someone can when they are reporting about their home. She reported on the cultural significance of food. She reported on the expatriate experiences of African-Americans in Paris.
Her stories were gorgeously told, rich in characters and dimension and unlike most of radio’s offerings, colleagues said. Her cooking show “Seasonings” won a James Beard award. Her renown led to many things, including a television show, part of the America’s Family Kitchen series produced in Chicago, called “Vertamae Cooks.”
“I exploit Afro-American dishes every chance I get,” Grosvenor once wrote. “For instance, collard greens. A bowl of collard greens does for me what a bowl of chicken soup does for others.”
In 1998, the University of New Hampshire granted Grosvenor an honorary doctorate and promised to send her a chair. She assumed they meant some kind of desk ornament. But it was a real chair, displaying an inscription: “Doctor of Humane Letters.”
Soon after the chair arrived, her 10-year-old grandson Oscar asked, “Grandma, is there such a thing as inhumane letters?”

* * *

On the occasion of writer James Baldwin’s 60th birthday in 1984, Grosvenor arranged an interview. Baldwin told her to meet him at his house on West 71st St. at 2 p.m.
When she arrived, Baldwin was not there. Then she remembered his reputation for being late. She waited and waited.
That evening, Baldwin’s mother Emma prepared the guest room and cooked up something for dinner. Eventually, the writer returned home, wearing white pants and a navy blazer, looking dapper.
“We talked about what we’d talk about the next morning,” Grosvenor says.
Three years later, she was an honorary pallbearer at Baldwin’s funeral, joining the immense gathering at St. John the Divine Episcopal Cathedral in New York City.

* * *

In the street one day, when the family was living in Washington, D.C., granddaughter Charlotte put Grosvenor on notice.
“See you later in the week,” she said. “See you Wednesday.”
This took Grosvenor by surprise. “Oh? Why?”
“I signed you up.”
Charlotte’s 4th grade class was inviting people of interest to visit with students and talk about their lives.
“And, Grandma, can you bring a pan of rice?”
So Grosvenor woke up early and prepared a pan of rice, struggling to get the hot dish into a cab and to the school.
The children gobbled it up, listening to Grosvenor explain its African origins and its cultivation along the tidal rivers of South Carolina.
One asked, “Do you know how to make peas and rice?”
Another described the rice dish he ate in Jamaica. Another mentioned the rice she ate in the Dominican Republic. They all knew about rice, and Grosvenor was struck by the way different cultures share certain essential elements.

* * *

In late 2009, Grosvenor was socializing with friends when she began to slur her words and lose consciousness. She was rushed to the hospital where it was discovered she had had a brain aneurysm. She spent two weeks in the hospital after her operation, then about six weeks in rehab.
Grandson Oscar jokingly explained the situation this way: “They had to operate on Grandma’s brain; they took it out, rinsed it off and put it back.”
Well, it was something like that, more or less, Grosvenor says.


% % %

SIDEBARS

Sue Goodwin met Vertamae Smart Grosvenor 17 years ago when Goodwin was working on the Hothouse Project, part of National Public Radio’s cultural programming.
“The goal was to develop new shows that highlighted diversity,” she said.
A friendship quickly blossomed. Grosvenor became an NPR correspondent, contributing various reports and commentary beginning in the early 1980s.
“I looked to her as someone who just had a genius for understanding the nuance and all the complexities of culture in this country,” Goodwin said. “This is always something I’ve wanted to understand better. I just felt every time I talked with Verta I learned something new. I just attached myself to her.”
Every conversation was enlightening.
“She was always thinking, and everything she said came with a lot of thought and insight. She was really unique, and she didn’t back off. So a lot of how I understand American culture ... comes from her.”
Goodwin noted that her friend’s embrace of cuisine was her way of exploring a large cultural inheritance, one that has profoundly influenced life in the U.S.
“Not many preceded her in using food as a lens,” Goodwin said. “You know the saying, there’s a universe in a grain of sand? That’s what she did with food. You saw the (entirety) of America’s history with race through food.”

Sue Goodwin is producer of NPR”s “Talk of the Nation.”

% % %

The poet and jazz aficionado A.B. Spellman met Vertamae Smart Grosvenor in the early 1960s, not long after Grosvenor returned from Paris and settled in New York City’s East Village.
It was “a fairly big scene” in Alphabet City in those days, a tight community of musicians, artists, poets and others, Spellman said. “So it was easy to meet people. We had lots of mutual friends.”
Spellman, Grosvenor and their friends frequented jazz clubs and gathered for parties and events.
“Most of this was before (black) nationalism took hold, so it was fairly integrated,” Spellman said.
Grosvenor was by far the best cook among this group of artists, he said, and people often partook of her down-home dishes. She was often called, simply, “Mae.”
“I have memories of her coming home in her moonbeam outfit, telling stories about Sun Ra,” Spellman said, referring to Grosvenor’s three-year stint in the jazz musician’s band. “And she was the first person I knew to have a real interest in the lives of servants.” That interest would be channeled into a book titled “Thursdays and Every Other Sunday Off: A Domestic Rap,” published by Doubleday in 1972.
“She was a real original in a whole scene of originals,” Spellman said.

A.B. Spellman is a poet, music historian and former administrator for the National Endowment for the Arts.

% % %

Karen Spellman met Vertamae Smart Grosvenor in the late 1960s, when her future husband A.B. Spellman moved to Atlanta to help the Student Nonviolent Coordinating Committee. She was its research director, and soon became A.B.’s love interest.
Grosvenor was good friends with A.B. and came to Atlanta with her daughter Chandra “to put a viewing on me,” Karen Spellman said. “She was the spy from the Lower East Side,” checking out the new woman in A.B.’s life.
Spellman knew of her new friend’s reputation for cooking. When the hostess began preparing collard greens, Grosvenor interrupted.
“Verta came into the kitchen and said, ‘Girl, give me those greens.’” Then she started wrapping them a certain way and cutting them a certain way and preparing them a certain way. Her way.
“It was like a religious ceremony for her,” Spellman said, a chance to pay respect to her elders. “She always quotes her references, and her references were people in her life, people in her family. So she showed me how to prepare the greens, and I’ve been doing it that way ever since.”
When “Vibration Cooking” was published in 1970, it made Grosvenor famous. Spellman remembered basketball star Walt Frasier of the New York Knicks walking out onto the court before a game carrying the book.

Karen Spellman is an event organizer and former member of SNCC.

Tuesday, July 17, 2012

Gay marriage: An exchange with Pastor Evans

From: Vanderbilt Evans Sr
Sent: Sunday, July 15, 2012 08:03
To: Parker, Adam
Subject: Gay Marriage Debate

Dear Mr. Adam Parker:

I am Vanderbilt Evans, Sr. and I am the Pastor of Resurrected Life Ministry In Jesus Christ, inc. located at 1906 Reynolds Ave. North Charleston, South Carolina 29405.
I seen your piece on “The Gay Marriage Debate”, and was very surprise to see the response of some of those that say there are “Man of God”.
To you and anyone else that are calling themselves “Man or Woman of God”, and are still evolving on the issue of “Homosexuality NOT Gay”; I would like to say as well as tell them, that they is no issue or debate on the subject because Jehovah God speaks expressly about the matter, Amen.
Sir, I point you and everyone else; even some of those that you had in your column of July 8, 2012 in section G, to exam the book of Romans chapter One; verses 26 Thur 32, and hear what the “Living God” has to Say about the “Subject Matter”, Amen.
Some so called Man and Woman of Yeshua (Jesus the Christ), wants to be politically right, and dismiss what the Sovereign LORD has to say, and then call themselves Servants of the Heavenly Father, I my man beg to differ; because the Living God words stands sure forever, if one wants to believe it or not!
Some people just do not want to live as the Creator has said for “Mankind to Live”, because their want to do just as they are doing, and then call it a “CIVIL RIGHT”.
Being free fr5om Slavery was a “CIVIL RIGHT” for my PEOPLE; because we did not asked to be SLAVE, whereas you chose to be “HOMOSEXUALS”!
You may have a right to lay with another man or woman, but no one has a right to enslave another.
People all over the are wanting to be FREE, and we as a Nation Fight to help them get free; and I believe that this is a good thing, but STOP, STOP CALLING HOMOSEXUALITY A CIVIL RIGHT, because it is not, Amen!
I fought for my country in Vietnam that the people over there may have that opportunity of being free, but if their decide to be a murder or robber, that is not what I fought to help them for, and it will be a civil right for them to kill and rob other people, Amen!
I see homosexuality in the same light.
Everyone has they own opinion, what about the opinion of the Living God when you and me stands before Him, Amen!
I say to them that calls themselves Men and Women of God, to read what YESHUA had said about the matter, and especially the one that are leading the people at the Unity Fellowship Church in North Charleston, South Carolina, because he DO NOT BELIEVE GOD WORD HIMSELF!!!

---

From: Parker, Adam
Subject: RE: Gay Marriage Debate
To: "Vanderbilt Evans Sr" 

Date: Sunday, July 15, 2012, 9:26 AM

Pastor Evans,

Many thanks for your note. I think you hit the nail on the head: If homosexuality is a choice (as you say), then Christians can call it a sin, citing Scripture. But if it isn't a choice (and there is a growing consensus among researchers and scientists that it isn't; not to mention gay people themselves who consistently say they were born that way), then the whole question of what is a sin is thrown for a loop. If gay people did not choose to be gay (and, one can ask, why would anyone choose to be part of a persecuted minority?), then people of faith would be forced to reconsider some basic tenets -- which is a scary prospect!

As for the civil rights issue, it is a simple fact that certain federal rights, benefits and privileges that are available to heterosexual couples are not available to gay couples. So, setting the religious question aside for a moment, there are indeed civil rights involved. That said, most of the people I spoke to for the article leaned more in your direction, saying the biblical question trumps the civil rights question. Most also acknowledged that these are two distinct realms, and that the church certainly has every right to object to homosexuality. No one is forcing pastors to contradict their beliefs. Legally recognized marriage, after all, is granted by government, not religion.

I appreciate your feedback. Thanks for reading.

Regards,

Adam Parker
aparker@postandcourier.com
843-927-5902
www.facebook.com/aparkerwriter

---
From: Vanderbilt Evans Sr
Sent: Tuesday, July 17, 2012 02:28
To: Parker, Adam
Subject: Gay Marriage Debate

Brother Parker: I hope you do not mine my calling you brother, no disrespect. Greeting again in the name of Jesus Christ. I guess what the Lord Yeshua has to say about any issue that we are facing today; out weight any Civil Right that Mankind can being to the forth front. You see Man did not come up with the idea that thou shall not KILL, the Living God did, man did not come up with the idea that you shall not steal, the Living God did, Amen!
We can go on and on and on; with anything that you or me can think of, nevertheless, I do not believe that one should have more RIGHTS than another because they choose to live in a particular way from anyone else, and if you look around you; you would see that those who chosen that "LIVE STYLE", are setting up a foundation that will put them in a category all by themselves and the THREE HUNDRED MILLION AMERICANS will be playing caught up, Amen!
Our Nation, Our Country is going down a path; that they will be no return, and we will not have to worry about Homosexuals, because their are people coming that wants to KILL all homosexuals and enslave or KILL all Americans as well!
When are we going to "WAKE UP" to the Reality that OUR COUNTRY IS GOING TO HELL IN BREAD BASKET, and we are just sitting here an watching it all unfold, Amen!
Our leadership is not helping, they talk a lot about all king of issue's but have no SOLUTION, but the Living God has, if we as a people would just LISTEN!
Americans are NOT FOOLS, but we can CLOSE OUR EYES, and at like we can see and d not understand what is happening to our NATION. I believe that it is high time, someone say that the country is on FIRE and NO ONE is paying attention!
You are a NEWS REPORTER, and the way that you have response to me tell me that you are a GOOD ONE, which is very, very hard to find these day.
Open your understanding and your heart and see what is happening to our COUNTRY. There is SECRET DEALS, going on everyday of our life, and you and me are not apart of it.
I am 66 years old, and I have never seen my country in the condition that it is in right now, not even during the 60's. Just they being some very times, when the African Americans had to deal with KKK, or worry about going to a movie, or get something to eat; or where to get a drink of water, but this is 2012; and I see our Nation in a very, very Bad state, Amen!
Somebody need to REPORT THE TRUTH, will it be you???
Yours Always
Pastor Evans
PS: Someone must STAND UP!!!

---

Here's a link to the article in question:  http://www.postandcourier.com/article/20120708/PC1204/120709436/1015/gay-marriage-and-the-black-church-recent-events-fuel-intensified-public-debate

Wednesday, July 11, 2012

Carolyn and Vina discuss their love.


Shifting ground: Nonprofits struggle to navigate changing terrain, forge corporate partnerships


July 11, 2012

FULL ORIGINAL VERSION

BY ADAM PARKER
The Post and Courier

Last month, leaders of the nonprofit sector in the Charleston area gathered at Trident Technical College to hear fundraising guru Jon Duschinsky, founder and CEO of bethechange, a global strategic agency focused on cause-related initiatives.
Duschinsky delivered the keynote address at the Association of Fundraising Professional’s local Summer Institute, and then led a breakaway group in a discussion about how nonprofits and for-profit companies can better work together to affect change that benefits both.
The speaker knew how to capture one’s attention. Provocative statements were followed by direct challenges and demanding questions. A slide show and video clips enhanced the presentation.
Nonprofits alone can never solve all our social problems, he declared, and it’s foolish to think that the relatively slim expenditure on “social good” could ever be enough to make more than a dent.
“Societies decided to subcontract this work to underpaid, undervalued and under-resourced people in the nonprofit world. We’ve played into their hands. We haven’t solved the problems, and we never will.”
Duschinsky went on to explain that the goals are skewed, the expectations wrong, the tactics less than realistic and the conceptual framework for charitable enterprise too narrow.
He described the difference between a movement (“them”) and a campaign (“you”), and insisted that campaigns, no matter how successful, are top-down and therefore inherently limited. What’s needed is a belief-driven movement, achievable outcomes, vocal champions, robust conversation and empowerment.
The heads in the room nodded affirmatively.
Duschinsky’s visit to the Charleston area came at a critical moment for the nonprofit sector, according to many people interviewed by The Post and Courier. Government funding continues a decline not likely to be reversed substantially once the economy begins to grow again, observers said. More of the burden of providing social services is falling on the shoulders of community organizations already stretched thin and ever scrambling to raise money.
Government historically has made multi-year commitments to core funding and projects, noted Andrew Watt, CEO of the Association of Fundraising Professionals, a nationwide trade group. But as those funds dry up, nonprofits increasingly are relying on the most generous individual donors who can write big checks and on corporations they hope can help fill the gap. The three-legged stool has been destabilized, perhaps indefinitely.
But the rapprochement between for-profit and not-for-profit organizations has been tentative.
“While people recognize that that shift is inevitable, we see the public sector withdraw before seeing how we can make up that slack from the corporate sector,” Watt said.

The ground shifts

Meanwhile, expectations of donors are shifting. Individuals want their money spent on programs they care about most, sometimes leaving nonprofits with insufficient cash in their operating accounts, according to Steve Skardon, executive director of the Palmetto Project. Corporate donors often target their philanthropy, focusing on certain social silos such as education or healthcare. Government relies more and more on public-private partnerships. And groups that cater to nonprofits are changing their strategies to require evidence that charities are doing more than simply providing emergency aid.
Trident United Way, for example, recently announced it would distribute nearly $9 million a year for the next three years to various nonprofits and programs, but some, such as the Red Cross, didn’t make the cut because of United Way’s new strategic emphasis on education, income and health, along with its expectation that funding recipients will create “long-lasting change.”
All of this is forcing some nonprofits to choose between long-held missions — transporting the elderly or operating a soup kitchen, for example, neither of which do very much to address root causes of poverty — and funding sources with strings attached, Skardon said.
This, in turn, raises large questions about who provides the social safety net, and whether the nonprofit sector ever can be equipped to do so as government funding of social services declines, he added.
The challenge to nonprofit service providers is made especially acute by the partisan political environment. What remains of critical federal and state funding is often vetoed or rejected in South Carolina on ideological grounds, with little regard for who stands to benefit or lose, according to Skardon, whose group works on healthcare, education, race relations and more.
Unless the S.C. Legislature overrides Gov. Nikki Haley’s vetoes this week, funding for the arts, higher education, public schools, mental health, infrastructure and more will be slashed.
Haley even vetoed funding of more than $450,000 to the S.C. Coalition Against Domestic Violence and Sexual Assault, which helps rape victims, calling the earmark one of several “special add-on lines (that) distract from the (Department of Health and Environmental Control’s) broader mission of protecting South Carolina’s public health.” The loss of that money represents a 37 percent cut to the Coalition’s annual budget.
Last August, Haley and State Superintendent of Education Mick Zais decided to forego $144 million from the federal Education Jobs Fund meant to help school districts get through tight economic times and avoid teacher layoffs.
Federal “Race to the Top” money also is available to South Carolina should it choose to compete for it: A pot of $200 million for classroom expenditures, and another pot of $500 million for preschool programs are earmarked for states that qualify. But Haley and Zais said no, characterizing the opportunity as an unwanted “federal bailout.”
This leaves school districts in a difficult position, and it places extra demands on nonprofits that work with them.

Pay more later

Communities in Schools, which is slated to receive $550,000 from Trident United Way during the next three years, is one of those nonprofits. It works to reduce the dropout rate by providing mentors, counseling and other services inside at-risk schools. Executive Director Jane Riley-Gambrell acknowledged the challenge.
“Any time the pot of resources is smaller, the needs are not going away in the community,” she said. “So the challenge is, how do you continue to meet those needs and provide a resource to that entity when there are less funds?”
Communities in Schools doesn’t get any federal dollars, but when the state’s school districts miss out on such funding, addressing the dropout problem can slip down a notch on the priority list, Riley-Gambrell said.
“In the last 19 years that I’ve been doing this, one of the challenges has been to explain the importance of prevention,” she said. “Pay for it now, because you’re going to pay (even more) for it later.”
Riley-Gambrell is turning to individual and corporate donors to bolster both her budget and her mission. Nonprofits must produce measurable outcomes so they can show donors that they are a worthy investment.
“We are trying to increase our awareness so that we can create new partnerships with businesses, individuals and foundations. … My task needs to be to entice and educate ABC Corporation about the wonderful work of Communities in Schools so that they want to become a partner, to help us financially — but it’s not only about money.” Board service, volunteerism and other in-kind gift giving also is important. “What I’m looking for is a true partnership.”

Good citizens

While nonprofits rush to adjust their messaging and demonstrate their value to donor-partners, for-profit companies also are tweaking their philanthropic methodology, increasingly embracing a “corporate citizenship” model.
Benefitfocus, which employs more than 700, helps local agencies that provide basic needs such as food, clothing and shelter, but also raises money from employees for the United Way, according to Marketing Communications Senior Manager Sally Clarkson. It has directed funds to the Charleston Symphony Orchestra, Special Olympics and March of Dimes Walk. It hosts quarterly blood drives. It also encourages its workers donate their time and talent.
Engaging employees is very important, said Rachel Hutchisson of Blackbaud, who runs the company’s Corporate Citizenship & Philanthropy office and who serves on the board of the Coastal Community Foundation.
Blackbaud is a for-profit company that sells software designed for the nonprofit sector, so its staff is very knowledgeable about how charities and charitable giving works, Hutchisson said. Philanthropy, therefore, is part of the company culture. Not only does Blackbaud invite grant applications, it maintains a fund managed by the Community Foundation geared toward educating disabled and disadvantaged youth; it makes direct gifts; and it empowers employees to select causes they wish to support with 80 annual $500 donations.
This new focus on the employee is part of an emerging trend that benefits all involved, Hutchisson said. When workers are part of the decision-making process, they invest themselves more in philanthropic activities, directing monetary and in-kind gifts to charities they care about; they feel better about their workplace which improves retention; and they become engaged citizens.
Other developments in the nonprofit sector include cause-related marketing, which is jargon for partnerships between nonprofits and for-profits companies that share similar goals, and brand alignment, which refers to long-term cause sponsorship such as Avon’s commitment to breast cancer research, Hutchisson said.

In who’s interest?

During Duschinsky’s Summer Institute breakout session, about 20 nonprofit professionals discussed how partnerships with corporations should be forged. After all, several noted, companies are laser-focused on one main thing: making profits. Charitable giving, therefore, is akin to sacrifice.
But if companies stand to gain customers, retain employees and grow their businesses because of philanthropic initiatives, surely they would welcome the chance to collaborate with a nonprofit, right?
And nonprofits surely could learn a thing or two from corporate practices and branding, no?
Anita Zucker, chairwoman and CEO of InterTech Group, a multi-billion-dollar holding company with more than 100 businesses operating around the world, said self-interest very much guides her giving.
She chooses to support education and health initiatives especially, but also the arts and environmental projects. Her philanthropy, much of which is administered through InterTech and its affiliates, is designed in part to improve communities she relies on.
“If we don’t start fixing from the bottom up, we’re never going to be able to hire the people I want to work in my company,” Zucker said. “I want people to have choices, and if we educate them, they’re going to look for better ways to live.”
InterTech’s foundation administers a grant cycle with quarterly application reviews and disbursements of $25,000. Company values are projected outward, she said. For example, health and wellness is a top priority, so Anita Zucker consistently has made contributions to nutrition, exercise and medical programs.
She is concerned with educational access and equity, and often becomes personally involved in community organizing efforts. Most recently, she’s working with United Way and the Chamber of Commerce on setting up a “Cradle to Career” program modeled after initiatives in Cincinnati, Nashville and elsewhere.
The idea is to get nonprofits and other organizations to engage at different stages of the program, providing their particular expertise and services. Right now, Charleston is a little like a fish tank with various species swimming around haphazardly, Zucker said. “We want everybody swimming in the same direction.”
She expressed frustration with strict political ideologies that reduce options and shift the burden disproportionately to the private sector, which has been forced to do more and more.
“We’re all having to do that, we’re picking up the pieces,” she said.

Filling the gaps

For decades, corporate giving has amounted to approximately 5 percent of total philanthropic dollars distributed in the U.S., and the latest report from Giving USA shows no change. Individuals give by far the most, noted Michael Nilsen, vice president of public affairs at the Association of Fundraising Professionals.
“Corporate support definitely is an important component of philanthropic giving, but it’s relatively small. Individual giving is around 75 percent,” Nilsen said. What’s more, the economic environment is lackluster right now, causing many donors to measure their giving carefully. “This is as bad as it’s probably ever been. It is really tough right now. Giving is flat.”
Philanthropy amounts to about 2 percent of gross domestic product whether the economy is strong or weak, Nilsen said. So as the economy contracts, so does charitable giving.
Corporations, therefore, are making adjustments.
“What I’m hearing is they’re being far more strategic, and therefore they’re being far more selective,” he said. The power now is in the hands of the donors; they are deciding what to fund, how and when. “That’s really turning the traditional philanthropic model on its head.”
Nonprofits must compensate by marketing themselves better, finding a niche in which they might thrive and forging unique alliances, Nilsen said.
One nonprofit that’s found a niche is the Humanities Foundation, a Mount Pleasant-based affordable housing agency that relies on a public-private partnership model.
It funds building projects through the Low-Income Housing Tax Credit Program, which enables banks to “purchase” these credits from the S.C. State Housing Finance and Development Authority and convert them into cash equity used to build housing, explained Tracy Doran, president of the Humanities Foundation.
In so doing, banks fulfill a federal requirement to make investments in low-income parts of the community, and they often end up with related mortgage and loan business. Local contractors get work, and low-income residents get subsidized housing.
The 1986 federal Tax Reform Act set this program in motion, and it’s not likely to be shut down soon, but nonprofits that rely on government largess are getting twitchy, Doran said.
“Everybody’s talking about government funding drying up,” she said. “Everyone’s trying to come up with creative ways to fill the gaps.”

A new era

At the Summer Institute workshop, Jon Duschinsky drew a clear line between the interests of for-profit corporations and charities, arguing that companies are waking up to the idea of the citizenship model.
“The more good you do, the more money you make,” he said. “A good product is not enough anymore. Companies are struggling to establish meaningful relationships today. It used to be about the product, now products are pretty much irrelevant.”
Perhaps he was being deliberately provocative. Surely products are not irrelevant, some in the room retorted. But the point was taken: it’s about meaningful branding, it’s about attaching a message to the product, it’s about nonprofits finding ways to help corporations enhance their brand by making charitable commitments to the communities in which they do business.
It’s about striking a balance between profit and the common good.
Skardon recalled an era when his board consisted mostly of CEOs, whose businesses were tethered to the state. But in the years since, companies have shut down, left the state or expanded their operations and moved the headquarters away.
“CEOs used to consider it their responsibility as citizens dependent on the state to address all problems in meaningful ways,” Skardon said. They thought of themselves as senior corporate statesmen. “Now it’s much more diffuse.”